Our top 6 tips for finding new leads

1. Make yourself known on Twitter

If you’ve been living under a rock for the past few years, here’s an announcement: social media is here and it’s here to stay, whether you like it or not. Not only that, but it’s huge, so if you’re not using certain sites to your advantage, you’re definitely missing out. Although all social media platforms can be utilised for effective marketing, Twitter is the best platform for searching for & communicating with potential new leads.

2. Speak to people

Word-of-mouth is still the most effective way of gaining more leads, and is more popular than all other marketing techniques combined. As important as it is to develop your online presence, it’s important not to forget about the old fashioned approach of talking to the right people.

3. Get a blog

You may think: “what’s the point of having a blog? I have nothing to say.” This might be true from your perspective, but you’d be surprised at how effective a blog combined with good use of SEO will be for finding you new leads. Just think how many potential leads search business-related content on Google every day. If you can capture the attention of even one person long enough for them to take interest in your overall website and product, you’re doing something right.

4. Develop engaging videos

Some people are simply too lazy to read through an entire blog post, or even to gain knowledge on a particular product they’re interested in. Laziness isn’t exactly a bad thing; it just means you have to experiment with new, more successful ways of getting leads that suits the mindset of today’s reader. If you can create an interesting, engaging video that not only informs the audience, but leaves them wanting to know more, you’ve got yourself a sure-fire way of bringing in the new leads.

5. Directly engage with leads

Want to take advantage of a potential customer while you have their attention? Directly engaging with them, such as through the use of live chat, means not only can you personalise the benefits of your product to suit the customer, but you’re more likely to make a successful sale simply because you reached out to them while their levels of interest were at their highest.

6. Use our ONMonitoring tool

There’s no easier way to find new leads than by using our ONMonitoring tool. Designed to help you find and contact potential customers who visited your website, but didn’t go ahead with a purchase, it’s a sure-fire way to get leads that you would have never known about. The chances of securing a deal with these leads are also much higher than if you were to approach leads out of the blue, as these leads have already shown interest in your product in the first place. Explore our website for more information or try out our free trial today to see how ONMonitoring works for your business!