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How to use Facebook

If you’re a regular user of Facebook then chances are that you have liked at least one page. However how many pages have you liked, there will always be that one page you regret liking later on. Maybe it keeps posting irrelevant content or it spams up your news feed. While it may not seem important for some of the more pedestrian pages, it is really important that your company pages are well managed. We have come across several common Facebook marketing mistakes that businesses tend to fall foul of.

No Plan in Place- This may be one of the biggest mistakes businesses make when they start their marketing campaign. Businesses have to ask themselves what they will use their Facebook page for. Taking a moment to plan what you hope to achieve with your Facebook page will stop it from becoming a hodgepodge of mismatched ideas, statements and goals.

Watch what you’re posting While your Facebook page may be branded and look perfect, posting boring and uninteresting content will make your followers more likely to unlike your page. Make sure the content is suitable for the nature of the page and the company. Obviously the content from a solicitor’s Facebook page will be different from a local entertainment club.

Not giving anyone a reason to like the page One sign of a great marketing campaign is to get both your offline and online marketing campaigns to work in synergy. While it is easy to post a Facebook image over your marketing images, it is ultimately lazy. You’re telling a customer to like a page but not why they should.

Not monitoring the stats How do you monitor the success of a Facebook Marketing Campaign? The amount of likes? This may seem important but what is the point of getting 100 likes and nothing else is quite dull and uninteresting. To find worthwhile information, you need to do a bit of digging.

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